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Once
you have made the decision to sell your property, it's time to
consider the steps to take for a successful sale. Having multiple
realtors offering the house will bring you faster results, so be
careful about exclusive sales agreement because many sales agents
will rather offer other homes to a potential client, instead of
co-brokering with an exclusive agent that will impose exceptional
rules to others.
Always
make sure that the contract you sign is non-exclusive.
PRICING
Pricing a house can be
done in multiple ways, the best one through a certified appraiser.
Some people like to value their property well above the market,
because of several reasons, but in the end most buyers will
make their offers according to real market prices, forcing the
owners to cut on prices in the long run. The real value is given by
calculating the cost of construction per meter, based on a
standard to luxury level. The land location, size and
cost will also influence, be it oceanfront or beachfront or with
views. Trying to make a huge, overestimated profit is quite hard
unless you own the property for a long time. We can help you find
the right price but that takes getting information on the property
itself.
SIGNS
Having a sign in the property helps
broadcast the availability of the house to possible buyers in the
area, but posting your own sign might not be a good idea. Having a real estate agency
screen the clients through the office is much better than having
strangers directly coming to you. Another thumbs down is allowing many
different signs posted in the property, from many different
companies. This only tells the buyer that the house has not sold for
long, bringing down its value. Imagine those homes with
deteriorating signs and new ones. The first listing agent should
have the right to the sign, unless otherwise decided by the property
owner.
PHOTOGRAPHS
High quality pictures can make or
break a sale, you can have someone take good photos and make copies
in CD, send them over email or have them in a USB key to distribute
to agencies directly to their computers. It saves you time and
effort, making sure everyone will display the best photos. In case
you don't have good ones, we take them when we visit the house. It
is best to take photos in a bright day with the blue sky as a
backdrop, we sell the sunny Caribbean.
COMMISSION AGREEMENT
A commission agreement should be
signed specifying the fees of the agency, make sure you read it and
understand it before you sign it. This is mainly to protect the
realtors from undesired circumvention from unscrupulous buyers who
use agents to get information and then try to buy directly from the
owners. Every potential client visiting the house with the realtor
should be duly noted in a registration sheet, signing the date and
time of every visit.
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YOU CAN
READ, PRINT OR DOWNLOAD OUR SALES COMMISSION AGREEMENT HERE IN PDF
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ENGLISH |
SPANISH |
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FINANCING
Many clients like to buy
using financing, whether owner's financing or commercial
bank's. Consider the fact that if your property has not sold
for a while, you have nothing to lose if you get partial
payments, as long as the lawyer does a good job in the terms
of the agreement ( the realtor too can help a lot in this
area ). You could be getting 30,40,50% and even more
in advance, then finance the rest for one to five years,
depending on each individual case. Buyers expect much lower,
angel rates from owner's financing, otherwise they just go
to a local bank.
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